Q & A: The Creators of “Avocado Toast”

Three weeks ago, the wonderfully funny IPF trailer for the new web series Avocado Toast dropped and we were delighted to bring you our review! (Check that out here).

Since it’s release, the trailer has gathered 3.3k views on YouTube and it’s Indiegogo campaign has been going steady, with over $2700 donated already. But this hilariously honest portrayal of life in your thirties still needs your help!

The stars and creators of Avocado Toast, Perrie Voss and Heidi Lynch were awesome enough to take time out from their busy schedules to answer some questions for us about their upcoming show.


QQ: Tell us a little bit about yourselves! What should our audience know about you? (Feel free to mention how you identify, but you’re not obligated!)

Perrie: I’m Perrie Voss I was born in Toronto, and have lived here my whole life. I have always acted, and primarily did plays until the last year and a half when I transitioned to focus on film and tv. I also video edit! I love it. I also love horses, dogs, and cooking.

Heidi: Heyo I’m Heidi. I am an actor living in Toronto who plays in a band called “ the dreadful sorries” for fun. I like writing music and absolutely love food.  I am eager for fluid sexuality to be mainstream and want to do my part to make that happen.


QQ: What inspired the two of you to create Avocado Toast?

P:  We met three years ago doing a play together, and immediately fell in deep friendship love. During that time we were both going through some immense life changes. Our innate dynamic, as well as a desire to create a series together became the perfect platform for us to talk about events which are both important to bring about on a large scale, but also for us to talk about in our lives.

H: We started from the cliché “ write what you know”, because we HAD to write it. It just so happened that what we knew were two situations that do not get represented enough on screen. Because of that we’ve found communities of people who are so excited to support the show and see it come to life.


QQ: Where did you come up with the name for the show? Is it a nod to the millennial generation?

H: That article in the Globe and Mail that said the reason Millennials can’t afford a mortgage is because they buy too much avocado toast.

P: We thought it perfectly summed up the stereotype that we are trying to dispel or get to the heart of with our show.


QQ: Why did you choose to act in the show you also created? Which aspect is the most fun for you (acting or creating)?

P: We created the characters around our life stories and our dynamic together as besties. So, we felt we were the best actors for the job.

H: We toyed with the idea of casting other people but we are really in love with the roles we created and have a huge desire to be the vehicle that brings them to life.

P: But it’s also our spark together. It’s something you can’t bottle, and we think that will be the thing that people will want to see more of.


QQ: The character Molly is sort of coming to terms with her bisexuality, but isn’t quite ready to come out to the whole world. This is a very real storyline for so many queer people, however most of the stories we see that involve “coming-out” are of teens or people in the early twenties. How did the thought of having a character discover her sexuality in her thirties come about?

H: This storyline was inspired by true life events. Seeing people who identify as fluid or who don’t know how to identify yet, dealing with their families utter confusion around them coming out. When someone discovers they are not who they thought they were it can be terrifying to reveal that to people around them who are set in the belief that people can’t be more than one thing. I haven’t seen many bisexual coming out stories personally on screen so it was a novel subject to explore and more novel at a later age when there are societal pressures to know who you are already.


QQ: Elle’s character is dealing with her own turmoil, with her parents getting divorced. That can be just as difficult as an adult, as it is a child, but again is so often overlooked in storytelling. What inspired that storyline?

P: This is based on my story, as my parents got divorced when I was 30. I was shocked both by the event, and also how I reacted to it: how hurt and deeply uprooted I felt, despite my being an “adult”. But also how it changes the relationship with parents when you see that they’re still trying to figure things out. I wasn’t “ok” for a really really long time. Once I healed from a lot of the pain I really wanted to write about it. But it took me a long time to write some of the episodes, because it was still too close to me. I am so thankful for the support I had around me with both my partner, and Heidi because I don’t know that I would have been able to keep going. It did get to a stage though that I was so entrenched in my own sadness and anger, that I had to go and talk to a therapist. It was the most rewarding and I really turned a corner after that. I realized that it’s so important for us to talk about mental health in a real way. I think there are a lot of feelings that play into why people don’t talk about being depressed, or sad. But if we erase the stigma, a lot more people will find the help they need. This is why I want to be as blunt as possible with how much pain Elle is in despite her attempts to say “I’m fine.”


QQ: Avocado Toast is running in this years IPF Web Drama Series funding program. Tell us how that works and what you’re hoping for Avocado Toast.

H: IPF does great things for original Canadian content and we are hoping to be in the running for some sweet sweet cash. IPF is tracking everyone’s youtube views and our ability to get views is a factor as to whether we make it to phase two of the IPF process. Phase two will involve in person meetings and budget proposal and a lots of pitching our show. We are hoping to get all the funding needed to shoot our dream webseries at the end of this August.


QQ: You’re also using crowdfunding, via Indiegogo, to help create this show! Why did you choose that route? Tell us about some of the perks.

H & P:  IPF only covers 75% of our proposed budget so that leaves $15,000 for us to crowdfund. Neither of us have crowdfunded something we wrote before so it was a new and exciting challenge. There is something special about appealing to your community and one’s you’ve yet to meet and having them come back with positive feedback and the desire to be a part of the story and see it get made. Perks involve, thank you’s in the credits to actual props from set, to prints by Perrie ( she is a visual artist), an avocado toast date with Heidi, Perrie and Faye, and our undying love and appreciation.

QQ: Okay final question: How often do you actually eat avocado toast?? (I’m from California and I actually hate avocados! I know… blasphemy!)

H: I just spent a week in London( U.K.) and I ate it every damn morning. I still like you even though you don’t like avocados.

P: I tend to be a nonconformist by nature and I constantly eat my favourite sandwich with mayo, cheddar cheese and avocados but when I found out avocado toast was a trend, I tried it and realized mine is way better. I eat at least one avocado a day hahaha.


If you haven’t already checked out the trailer to Avocado Toast, you’re missing out! Go do that now and make sure to follow along on Twitter and Instagram. If you want to help fund the show, make your way to their Indiegogo and give a little. They’ve got some awesome perks (including a kick-ass recipe for… you guessed it… avocado toast! Maybe I’ll get a taste for it after all!).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s